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The advent of Midwest Radio signalled a rejuvenation of life in the west of Ireland. The stations ethos of providing a truly local service-where the listener comes first-has been directly responsible for making the station one of the most listened to services in Ireland.
The station always strives to be unique and usually succeeds. Whilst highly aware of its responsibilities regarding public service broadcasting the medium is driven by a yarning to deliver a service that is truly at the grassroots of the people it serves.
What other stations in the world would consider bringing a bog of turf to New York or transmitting mass from the top of a mountain?
Midwest Radio has done that and lots more.
When it comes to the west of Ireland the station ploughs itself knee-deep into the happenings of politics, current affairs, sports and the arts. Midwest Radio likes to set the agenda and its ability to do so has made it part and parcel of peoples lives in the country.
Further afield the station has strong links with with emigrant associations in every part of the world. Over the past 15 years the station regularly broadcasts programmes from all corners of the globe where men and women have made their homes away from the "auld sod".
Musically the station has put special emphises on promoting Irish talent both local and national. Its exposure to the airwaves of Irish artists has unearthed a vast array of talent in the country, ballads, folk, traditional and contempary.
The homely atmosphere of the station breaks the mould of traditional radio stations.
At Midwest radio listeners are friends and a ceid mile failte awaits everyone.
The station wears its heart on its sleeve and that is why people say, nobody does it quite like Midwest radio.