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The advent of Midwest
Radio signalled a rejuvenation of life in the west of
Ireland. The stations ethos of providing a truly local
service-where the listener comes first-has been directly
responsible for making the station one of the most listened
to services in Ireland.
The station always strives to be unique and usually succeeds.
Whilst highly aware of its responsibilities regarding
public service broadcasting the medium is driven by a
yarning to deliver a service that is truly at the grassroots
of the people it serves.
What other stations in the world would consider bringing
a bog of turf to New York or transmitting mass from the
top of a mountain?
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Midwest Radio has
done that and lots more.
When it comes to the west of Ireland the station ploughs
itself knee-deep into the happenings of politics, current
affairs, sports and the arts. Midwest Radio likes to set
the agenda and its ability to do so has made it part and
parcel of peoples lives in the country.
Further afield the station has strong links with with
emigrant associations in every part of the world. Over
the past 15 years the station regularly broadcasts programmes
from all corners of the globe where men and women have
made their homes away from the "auld sod".
Musically the station has put special emphises on promoting
Irish talent both local and national. Its exposure to
the airwaves of Irish artists has unearthed a vast array
of talent in the country, ballads, folk, traditional and
contempary.
The homely atmosphere of the station breaks the mould
of traditional radio stations.
At Midwest radio listeners are friends and a ceid mile
failte awaits everyone.
The station wears its heart on its sleeve and that is
why people say, nobody does it quite like Midwest radio. |
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